About Us

Who We Are

Founded in early 2016 in New Jersey as an online store dedicated to baby products and accessories. 

Soba Baby has become a fast-growing, customer focused online store on a mission to provide parents with the latest baby products at affordable prices.

Even though we’ve grown since our early, humble beginnings, we’re still dedicated to providing quality customer service and the best products.

It’s all part of our commitment to bringing value to customers around the world.